Professional
The living water – public baths and swimming pools as dangerous environments
COVID-19 fundamentally changed the way people think about health and quality of life.
As a result, people are prioritising the health and overall well-being of themselves and their family members. Since the pandemic has emphasised the importance of good health, the need for a healthy lifestyle is at the top of people’s motivational preference scales in almost every country, and in most cases, at the top of the list, according to current professional research.
This advancement of health-consciousness has also drastically changed consumption habits and the decision-making processes of people and companies. It is therefore unsurprising that since the emergence of COVID, the issue of disease prevention has also become paramount. Before consumers choose a product or service, they want reassurances from credible, professional sources that it is healthy and in no way harmful to them or their loved ones.
This need has allowed issues and information to come to the fore that, although not common knowledge, have been proven facts for decades, but simply have not reached the “threshold” of society’s “interest” to be addressed in a meaningful way.
Because of lockdowns and health restrictions, the public was barred from using spas, swimming pools, and similar services during the pandemic. In these areas, ensuring high standards of disinfection and cleanliness was a fundamental expectation even before the pandemic, but since 2020, expectations have increased considerably on the client side. This change has also brought to the fore the issue of water disinfection, where chlorine and its negative health impacts are finally receiving the real and deserved attention.